It's not easy to visualize music. Nevertheless, we accept the challenge: What effect does our music have on the listeners?
Music has to be heard, felt, sensed. You close your eyes, let it carry you, and ideally forget the world around you. When we play music in your new venue - the Isarphilharmonie on the grounds of the Gasteig HP8 - there is usually little time to look the audience in the face. But you, our visitors, play an important role for the orchestra, because it is you who make what is played into what is heard and experienced. The focus is now on the listeners. The campaign was developed in collaboration with the agency Karl Anders in Hamburg