Spielfeld Klassik is all about participation, cultural outreach and interdisciplinary exchange. Its aim is to set a social agenda to establish classical music more firmly in urban life and with various partners.
With BMW, Spielfeld Klassik has had a strong partner at its side since 2011. Thanks to this cooperation, we can put on a varied, accessible programme that includes intergenerational formats and sends a clear message of social responsibility. As of the 2022/23 season, a focus on digital activities and global collaboration has further shored up our partnership.
Regarding the support of culture as an essential part of its corporate communication, the BMW Group aims to contribute to an open, intercultural dialogue together with the Munich Philharmonic.
»With Spielfeld Klassik, we at the Munich Philharmonic have created an outreach programme for all generations: Over 35,000 people of all ages attend our more than 150 events every year. Thanks to the loyal support of BMW, we can continue to develop diverse, innovative, sustainable formats and projects that help the people of Munich come together through the universal language of music.«
Paul Müller, Executive Director of the Munich Philharmonic
»I am especially pleased about our successful partnership with the Munich Philharmonic. Classical music is an integral part of our worldwide promotion of culture, which has now been in place for over 50 years. The Spielfeld Klassik programme embodies cultural participation, inclusion and involvement – values that are also fundamental for an international commercial enterprise.«
Maximilian Schöberl, Chief Representative of BMW AG and head of Corporate and Governmental Affairs
More information about the cultural commitment of the BMW Group